JOB TITLE: Team Lead, Brand Strategy & Quality Assurance
Ref Id: 20000038
Job: FBN GEN. Job Family
Organization: MD/CE Directorate
Job Type: Full-time
Job Objective (S)
- To support the strategic redefinition of the FirstBank brand with a view to changing perception amongst TA to drive loyalty and advocacy
- To strategically contribute to bank projects with focus on increasing market share amongst the bank’s core target audiences
- To support the development of a world class brand strategy for the bank with a view to improving its positioning as the first bank of choice for customers business
- Monitor the brand and customer journey through the omni-channel experience, which is aligned to the day to day trading of the brand. Support the implementation of brand strategy, driving and rethinking the consumer journey while conceptualizing and shaping the consumer experience to offer seamless, integrated and elevated experiences in at all touchpoints – branches, channels, events, etc.
- Minimum of Bachelor’s degree in the Humanities. Certification by relevant Marketing bodies in Nigeria including either of APCON or NIMN
- Minimum 7 years post NYSC work experience.
- understanding and knowledge of marcomms environment
- Demonstrable advanced level proficiency in Microsoft tools especially Excel and PowerPoint
- Ability to work with minimal supervision.
|Job Category||Banking & Insurance|